Oz Wild is a strictly "online" camping, travel and hiking gear retailer. As the business does not have a physical address from which they trade, the store was reliant on having a strong online presence with a functional and user-friendly e-commerce package that would handle all sales, invoicing, stock management and dispatching. The store also wanted to capture repeat sales by providing regular newsletters to existing purchasers stored in their database. A PayPal payment gateway is used to receive online funds.